Gamepedia Help Wiki
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The following is information on the standard ad layout on Gamepedia.

Ad terminology

ATF: Above The Fold - Displays near the top of the page and is visible prior to scrolling.

BTF: Below The Fold - Displays lower on the page and is not visible until a user has scrolled.

Leaderboard - 728x90 typically known as a "banner ad".

MRec: Medium Rectangle - 300x250 rectangular ads - Can be confused for a square.

Distroscale - 400x250 rectangular video ad - Displays a video followed by Gamepedia related content. Depending on the page, it will pop into the content.

Sticky Rail - Right side rail that remains "sticky" on the page as you scroll.

ABR: Ad-Block Recovery - When adblock is detected, a substitute is inserted.

Desktop

Main page ads

  1. ATF Leaderboard
  2. BTF Leaderboard
  3. BTF Footer MRec

Note: There are no Twitch Embed units on Main Pages

Examples

Content page ads

  1. ATF Leaderboard
  2. ATF Sticky Rail MRec/Distroscale Video Unit
  3. Gamepedia PRO Upsell unit
  4. BTF Sticky Rail MRec
  5. Footer Twitch Embed Unit (does not appear any longer)
  6. BTF Leaderboard
  7. BTF Footer MRec

Examples

Ad-block recovery

We employ certain technologies in order to display advertisements to users using adblock.

Mobile

Main page ads

  1. Sticky BTF Leaderboard
  2. Footer MRec

Examples

Content page ads

  1. Sticky BTF Leaderboard
  2. Footer MRec
  3. In Content MRec (can be multiple depending on size of page

Examples

See also

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