Ad layout

The following is information on the standard ad layout on Gamepedia.

Ad terminology
ATF: Above The Fold - Displays near the top of the page and is visible prior to scrolling.

BTF: Below The Fold - Displays lower on the page and is not visible until a user has scrolled.

Leaderboard - 728x90 typically known as a "banner ad".

MRec: Medium Rectangle - 300x250 rectangular ads - Can be confused for a square.

Distroscale - 400x250 rectangular video ad - Displays a video followed by Gamepedia related content. Depending on the page, it will pop into the content.

Sticky Rail - Right side rail that remains "sticky" on the page as you scroll.

ABR: Ad-Block Recovery - When adblock is detected, a substitute is inserted.

Main page ads
Note: There are no Twitch Embed units on Main Pages
 * 1) ATF Leaderboard
 * 2) BTF Leaderboard
 * 3) BTF Footer MRec

Content page ads

 * 1) ATF Leaderboard
 * 2) ATF Sticky Rail MRec/Distroscale Video Unit
 * 3) Gamepedia PRO Upsell unit
 * 4) BTF Sticky Rail MRec
 * 5) Footer Twitch Embed Unit (does not appear any longer)
 * 6) BTF Leaderboard
 * 7) BTF Footer MRec

Ad-block recovery
We employ certain technologies in order to display advertisements to users using adblock.

Main page ads

 * 1) Sticky BTF Leaderboard
 * 2) Footer MRec

Content page ads

 * 1) Sticky BTF Leaderboard
 * 2) Footer MRec
 * 3) In Content MRec (can be multiple depending on size of page